Imani and Home Beauty Products is a retail and wholesale brand specializing in skin, body, hair care, and home products. As part of the Joey Group, I led the comprehensive rebrand for Imani Beauty, giving the store a fresh and modern aesthetic. This rebrand involved redesigning their logo and overall brand identity to better reflect their values and appeal to a wider audience. Additionally, I crafted new content for their social media platforms, ensuring that their online presence aligned with the updated brand and effectively engaged their customers.

Elsa Amri, Brand Designer